Category: Digital Marketing

Path To Social Media Success In 12 Steps

Want to promote your product online or connect with the audience? The first approach that rings a bell is utilizing the numerous social media platforms. Social media marketing is a segment under the umbrella known as Digital Marketing. Strategizing your social media marketing can either make or break your brand image. Toffee – a digital Read More

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Key to Getting Top Rankings: Acquisition and Distribution of Metrics

A successful digital marketing campaign is not just about the keywords. It is also about the different types of metrics that are clubbed together to guarantee a higher ranking of your business. The performance metrics measure your digital marketing strategies for understanding your efforts to drive organic search traffic to your website. Toffee, a top Read More

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Content Marketing: B2B vs. B2C

When it comes to marketing an item to a business and a consumer, people make the mistake of considering marketing in both cases the same. While the basic idea of a B2B (Business to Business) and B2C (Business to Consumer) marketing is the same, the process is radically different. One is selling a product in Read More

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7 Upcoming Digital Marketing Trends In 2020

The technology is advancing at such a fast pace that one cannot even make use of one trend entirely before it becomes old news. With such drastic changes appearing in the digital landscape almost daily, the businesses need to up their digital marketing game to stay in trend. One missed chance can result in a Read More

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How to Build a Strong Online Foundation & Get More Leads

Almost all of us have smartphones these days, and the first thing we do before checking out a small business or service provider is to check their website and read the available reviews. Sometimes, we even question the authenticity of ventures without a website or reject the ones with poor reviews. In the digital world, Read More

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10 Digital Marketing Tips You Need To Consider After Coronavirus

The coronavirus pandemic has brought about the complete shutdown of some services for days. The impact of the closures on every business has been enormous. Establishments, where people gather in large numbers, like movie theatres, restaurants, and other recreational facilities, have taken the biggest hit. Even the running businesses aren’t working at their full capacity Read More

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Why are PPC strategies useful to promote a company?

Pay Per Click (PPC)ads, likewise known as cost-per-click ads, is a fast course for driving web traffic to your site. As a company owner, you can create advertisements around particular keywords as well as bid to have them displayed to customers…

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