Category: Blog

Understanding the Difference and Significance of Reach And Impressions

There are many engagement indicators that you should consider in order to increase the visibility of your website. Impressions and reach are the two most commonly used metrics, particularly when it comes to social media networks. However, many get confused by the distinction between impressions and reach. Find out the definitions of these terms and Read More

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Perks of Hiring a Digital Marketing Agency for Education Industry

In today’s changing educational landscape, it is becoming more difficult to attract students or parents. This generation is digital-savvy, and can take into account many factors when choosing an educational institution. It is crucial that colleges, universities, and institutes improve their digital skills if they want to increase admissions. It is important to assess how Read More

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Top Google Ranking Factors in 2022

It is no secret that businesses find themselves in cutthroat competition to find a spot in top Google searches, and hiring an SEO company in Noida or their respective area or a competent digital marketing agency in India is considered the need of the hour. However, before you end your search for a professional SEO Read More

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How to Reduce Conversion Cost in Google Ads

Entrepreneurs, business owners, and tech-savvy individuals spend their time online for business promotion, branding, sales and revenue generation. It’s not a mistake to state that the internet is a parallel universe. Every time people need to purchase something, get information or take action, they reach out to grab the device in their hands. You have Read More

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How AI is Changing the Face of Digital Marketing

Artificial intelligence is transforming the face of digital marketing strategies used by brands worldwide. Several brands are using different forms of artificial intelligence services to make digital marketing outcomes more effective and productive. Chatbots Chatbots are one of the hottest trends related to artificial intelligence that is completely transforming the face of digital marketing. In Read More

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Google Broad Core Update May 2022 SEO Impact

On May 25, Google released a broad core update that impacted many websites’ search engine results pages (SERP). This particular core update was the latest in a series of updates in March 2018. The purpose of these updates is to improve the quality of the search results by rewarding high-quality websites and demoting low-quality websites Read More

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