Content Marketing: B2B vs. B2C

When it comes to marketing an item to a business and a consumer, people make the mistake of considering marketing in both cases the same. While the basic idea of a B2B (Business to Business) and B2C (Business to Consumer) marketing is the same, the process is radically different. One is selling a product in both cases, but the target has changed. A real marketer knows that marketing is an art that is entirely dependent on the target. One has to curate their content and ads that will attract the audience that their product is aimed for. Top digital marketing agencies can help you understand the difference between B2B and B2C marketing to make your product or service a success.

One needs to understand the people towards whom their product is aimed and designed for. On that basis, the selection of market, platform, content, and other details will be based. Read on to understand the segregation between B2B and B2C marketing.

• Platform.

One of the most important parts of marketing strategy is where you advertise your product or service. If your product is targeted towards business, then the platform should so be chosen where one can connect with other businesses. LinkedIn is one of the best examples. 83% of B2B companies have employed LinkedIn for their marketing.

When it comes to B2C businesses, one requires a platform frequently used by common people – consumers who will be interested in buying your personalized product. Such platforms include social media websites such as Facebook, Instagram, etc. People who invest in Facebook ads gain a considerable surge in their sales.

• Content.

The content that you create to advertise your product impacts its sales profoundly. The ultimate aim of the content is to convince the buyer to click on the ‘Buy’ button. One has to understand how to curate content for B2B and B2C companies. For B2B business, one needs formal content, to the point, and crisp. Your target is someone who is looking to invest in his or her business by buying your product. Your content should be personal yet maintain the level of formality.

For a B2C business, one needs to understand its target. The consumers usually do not spend much time researching a product as a business would do. The content created for the B2C business needs to be catchy and lucrative.

• Email Marketing.

Email marketing is one of the most overlooked yet effective strategies for advertising your product or service. With the aid of email marketing, you can reach the consumer directly and personalize your content for them. Personalized email content can make a much more significant impact on the consumer, be it a B2B or B2C company. On average, 60% of companies claim that email marketing has provided positive results for their product sale. Email marketing works exceptionally well to bridge the gap between the business and the consumer.

Final Word

There is a faint difference between marketing for B2B and B2C companies, about which a short brief has been given above. One can quickly adapt to the differences with the help of a digital marketing agency such as Toffee. With reliable and quick services, you can rest assured that your product will catch the right target audience’s eye.