Path To Social Media Success In 12 Steps

Want to promote your product online or connect with the audience? The first approach that rings a bell is utilizing the numerous social media platforms. Social media marketing is a segment under the umbrella known as Digital Marketing. Strategizing your social media marketing can either make or break your brand image. Toffee – a digital marketing agency and the best social media marketing company in Noida, has curated a foolproof plan to ensure success with the following steps.

1. Content is the king.

It’s estimated that 3.5 billion of the world’s population use social media. Just imagine the scope to attract them. Toffee, a social media marketing company in Noida, says the best way to create authentic content is by keeping yourself in the customer’s shoes.

2. Ever thought about the queen?

That’s right! If the content is the king, the platform/context is the queen. A person spends 3 hours on average on social media daily. Hence, curating the content based on the platform to reach your target audience makes it as important as circulating the content.

3. Set your goals.

Goal setting is addressing the “why” of your marketing. The best way to go about it is to follow the SMART strategy, standing for – Specific, Measurable, Attainable, Relevant, and Timely. Only 8% of customers agree that companies provide fantastic customer service experience. Setting your customer-centric goals and achieving them will give you a spot in the list of dear companies to the audience.

4. Who is your audience?

Research shows 80% of the content is targeted at the wrong audience. Start with the basics to identify your audience based on the product or service you’re looking forward to selling and avoid significant disconnect. 71% of your customers tend to recommend you if they have a positive experience, more the reason to value the experience.

5. Consistent delivery.

One to three content specialists are being employed by 78% of companies. This is to ensure timely and disciplined delivery of engaging content, to expand the customer base.

6. Spend judiciously.

50% of Gen Z and 42% of millennials are on social media and are relevant for advertising. Utilize targeted advertising with minimum investment by bringing digital marketing in use.

7. Keep an eye on your competitors.

Observe your rivals and learn from their mistakes. The smart way is to make a template for your campaigns using their successes or failures. Remember, nearly 50% of the world population is on social media; hence you don’t have room to experiment with everything.

8. Numbers don’t lie.

91% of users come from the usage of media through mobile. Using analytics tools to track the channels that attract most of your customers is highly recommended by Toffee.

9. Target FOMO.

500 million users use Instagram stories and contribute to more than 50% of revenue – All thanks to creating a sense of urgency to make a specific purchase. So, take advantage of the fleeting posts.

10. The necessity of human touch.

With chatbots taking over the entire web, provide a human touch while you interact with clients. 80% of businesses have integrated chatbots. But these chatbots sometimes miss the essence of the problem being faced by the customer. What if you stand out to give an experience of interacting with humans in the first stage itself?

11. Reporting

Analyzing your strategies on a monthly basis tends to improve your website traffic by 35%. Hence, adjusting your strategies is the key differentiator.

12. Maintain transparency.

Transparency is the driving factor to ensure customer loyalty. 53% of customers appreciate brands to be transparent in their approach.

Final Thoughts

The social media success mantra is being dynamic. Choose Toffee, a social media marketing company in Noida, for your digital marketing needs, and be assured to adapt to changing trends and increase your revenue exponentially.