Almost everyone knows what social media refers to. Today, if we notice, there are people from every age category who use social media. Social Media platforms like Facebook, Instagram, LinkedIn; microblogging platforms like Twitter and video sharing platforms like YouTube are used by a vast number of people of every generation. Do you know what Read More
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There are many engagement indicators that you should consider in order to increase the visibility of your website. Impressions and reach are the two most commonly used metrics, particularly when it comes to social media networks. However, many get confused by the distinction between impressions and reach. Find out the definitions of these terms and Read More
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With almost half of the world population on social media, Social media marketing is one of the most effective channels for industries to get quality commerce, customer engagement and ultimately driving deals. 75% of users spend 30 minutes or more on Facebook every day and the global penetration rate of social media being about 50%, Read More
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Social media marketing is the best way to connect with the audience through different social media platforms. It’s a great source to promote any of your products or services to make it trending among the people quickly and efficiently. You can easily engage the audience by posting some relevant pictures, videos, text and other content Read More
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As of 2020, more than half of the world’s population actively uses social media. With such an overwhelming number of users, social media is the ideal platform for advertising when launching your business. But for your brand to gain attention, it needs to have a formidable presence online. To make optimal use of social media, Read More
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Want to promote your product online or connect with the audience? The first approach that rings a bell is utilizing the numerous social media platforms. Social media marketing is a segment under the umbrella known as Digital Marketing. Strategizing your social media marketing can either make or break your brand image. Toffee – a digital Read More
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Twitter is aiming at making tweet interactions even more engaging and overt. Last month we got to know that Twitter’s product manager, Sara Haider, posted mock-ups and asked for the users for their views and feedback. As of now…
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Make it as easy as you can. It can be as easy as a recommendation on your website’s homepage to join a group that will help them in some way or it could be the second step of email subscription. For example: if your website is about digital…
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A while back Mark Zuckerberg made his intentions about utilising the power of the communities. In his hour-long conference in the month of June in 2017, the tech-billionaire emphasized on how Facebook communities
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As we are progressing more and more into the 21st century, the importance of online marketing and shopping is on the rise like never before. Who would’ve thought that you can…
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