Digital Marketing: The Driving Force of the Future

COVID-19 has been an unprecedented crisis in the Indian markets with shutdowns and decreased customers’ stepping out of their houses. However, there is a silver lining. Indian government’s Digital India initiative ensured that businesses were already creating a digital presence when the pandemic hit us. Since the COVID-19 started, there has been a tremendous increase in online sales, and the true importance of a digital marketing company in India was realized. As such, it is not far fetched to say that digital marketing is the future for businesses. Here’s why.

• Regular shops out, online stores in.

Since the pandemic hit us, people have been scared to step out of their homes and do regular shopping. They prefer home deliveries and shopping from home. Businesses have catered to it by accepting orders over calls and WhatsApp. As such, the need for a digital marketing company in India is now more than ever. With an increase in demand for online shopping and businesses to adapt and bring their products online, it is something that a digital marketing service can help achieve.

• Customers are online – all of them.

Traditional marketing requires marketers to go to customers. The digital arena is not so different. With customers spending an average of 170.9 minutes online each day, it is safe to say businesses need to be online. An established online presence will help brands reach new and old customers, almost all of whom are online in the current situation. With the help of a digital marketing company in India, businesses can increase their customer base with little effort.

• A digital marketing company in India can target the required audiences.

COVID-19 has forced many to stay at and work from home. This means traditional marketing like TV and radio ads are reaching many people, including irrelevant groups. The internet, too, has seen a 70% increase in usage as of March 2020. The difference is a digital marketing company in India can help target a specific group of people; your ideal buyers. Platforms like Google Adwords allow granular customization, making accurately targeted marketing a reality.

• Reach out to more people, give them more options.

Yet another way digital marketing is here to stay in India is through the need for more options. These days, customers evaluate their options online via reviews, recommendations, etc., before making the purchase. And with the sheer amount of content on the internet, it is easy for businesses to get lost among the crowd. With sound strategies and embracing the multi-channel approach of a digital marketing company in India, businesses have two key advantages. Firstly, they can reach a wider audience and secondly, they can give their customers what they want and need – options.

Digital marketing and the future

Despite our misconceptions, the trends of the COVID-era will stay with us for a long time. More customers, even the tech-illiterate ones, will go digital, and businesses will have to follow suit. As such, it is imperative that brands will need a digital marketing company in India like Toffee that can help them establish an online presence. The internet is our present, and the future and digital marketing will be its driving force.