What Is The Marketing Concept?

Getting your company online, whether on social media or on a website, has myriad benefits. As per the estimated data of 2019, there are 1.92 billion digital buyers, and e-Commerce sales account for 14.1% of retail purchases worldwide. These statistics are mind-boggling, and companies need to up their digital marketing game to survive this cutthroat competition. Here, the “marketing concept” comes into the picture.

A brief on the marketing concept

The marketing concept is a theory that states that an organization needs to identify the wants and needs of customers and implement creative decisions to satisfy those needs better than the competitors. To be well versed with the marketing concept one needs a better understanding of the following terms –

• Target audiences

The target audiences are that group of customers to which the organization aims to sell its products and services. It is a part of the total market. This group is more likely to invest in the company’s services, and hence it makes sense for the companies to focus their marketing efforts on these groups.

• Customers’ needs

The needs are the motivators that prompt the customer to buy a specific product or service. These needs can be identified through surveys, interviews, feedback, and various other ways. Through these methods, companies can gain helpful insight into customers’ preferences and work towards molding themselves accordingly.

• Integrated marketing

Integrated marketing is the effort put in by companies to provide users with a seamless, unified experience. Every marketing effort made by the company, whether in print, internet, or television – all resonate to convey the brand’s ultimate message.

What is a digital marketing agency?

As the name suggests, digital marketing agencies are focused on marketing various brands in the digital world. They utilize online digital technologies to promote products and services and generate leads. If you are a company that is taking its first steps in the online world, or a company that has been around for quite some time now, but have not experienced major growth in sales, then you should opt for the services of an appropriate digital marketing agency.

Toffee is one such digital marketing agency having services based in India, Singapore, and the United Kingdom. Toffee has experience within verticals such as Marketing & Advertising, Website, App & Software Design and Development.

Services offered by Toffee 

•  Creative design

Toffee has an army of visual artists and graphic design experts. Toffee is always on the lookout for creative solutions for the client’s problems regarding

• Packaging
• Logo Design
• Brochure/Folder Catalogue
• Corporates Identity Cards/ Signatures
• Newsletters/ Magazines

Digital Marketing

Digital marketing agencies have experience working with clients from different industries, which makes them proficient at identifying and analyzing the market needs and deploying their services accordingly. Digital marketing agency, Toffee, offers the following digital marketing services

• SEO( Search Engine Optimisation)
• Pay per click (Google Adwords)
• Social Media Marketing
• Online Reputation Management
• Lead Generation
• Email Marketing
• Development

Toffee helps in the following areas as well:

• Web development
• Mobile Apps development
• Software development