Social media marketing is the best way to connect with the audience through different social media platforms. It’s a great source to promote any of your products or services to make it trending among the people quickly and efficiently. You can easily engage the audience by posting some relevant pictures, videos, text and other content Read More
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All websites need to implement the best SEO strategy for gaining high traffic and brand visibility so that it becomes more accessible to the target audience. The design of the website does affect not only the user experience but also the SEO campaign. Developing and displaying quality content properly and implementing easy navigation strategies are Read More
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Instagram, which boasts nearly a billion users, has several features that work perfectly for your promotional video ideas. If used strategically, it can help increase sales. We’ve got 15 Instagram video ideas for your business advertisements to flourish: Teaser videos: Teaser videos build anticipation among viewers while efficiently promoting your content. They could be about Read More
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Do you want to increase your brand’s visibility among potential customers? If so, you must utilize the benefits of marketing. With more people becoming active on the internet, it has become more beneficial and crucial for companies to engage in online marketing. We are aware of the 7Ps of conventional marketing, but the 7Cs of Read More
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Any form of marketing involves interacting and connecting with your audience. As the world progressively shifts online, marketing in the present day has moved online too. Digital marketing is a valuable tool as it allows small businesses to reach a larger audience than traditional marketing methods. Digital marketing is essential for your brand and helps Read More
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As of 2020, more than half of the world’s population actively uses social media. With such an overwhelming number of users, social media is the ideal platform for advertising when launching your business. But for your brand to gain attention, it needs to have a formidable presence online. To make optimal use of social media, Read More
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COVID-19 has been an unprecedented crisis in the Indian markets with shutdowns and decreased customers’ stepping out of their houses. However, there is a silver lining. Indian government’s Digital India initiative ensured that businesses were already creating a digital presence when the pandemic hit us. Since the COVID-19 started, there has been a tremendous increase Read More
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Getting your company online, whether on social media or on a website, has myriad benefits. As per the estimated data of 2019, there are 1.92 billion digital buyers, and e-Commerce sales account for 14.1% of retail purchases worldwide. These statistics are mind-boggling, and companies need to up their digital marketing game to survive this cutthroat Read More
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eCommerce has been growing steadily ever since its conception. This year, due to the pandemic, there has been a boom in the realm of eCommerce. Any smart business would shift into a new business model that accommodates this new supply chain. But merely being available online is not enough to attract customers; eCommerce marketing strategies Read More
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Want to promote your product online or connect with the audience? The first approach that rings a bell is utilizing the numerous social media platforms. Social media marketing is a segment under the umbrella known as Digital Marketing. Strategizing your social media marketing can either make or break your brand image. Toffee – a digital Read More
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