Do you want to increase your brand’s visibility among potential customers? If so, you must utilize the benefits of marketing. With more people becoming active on the internet, it has become more beneficial and crucial for companies to engage in online marketing. We are aware of the 7Ps of conventional marketing, but the 7Cs of Read More
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Any form of marketing involves interacting and connecting with your audience. As the world progressively shifts online, marketing in the present day has moved online too. Digital marketing is a valuable tool as it allows small businesses to reach a larger audience than traditional marketing methods. Digital marketing is essential for your brand and helps Read More
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As of 2020, more than half of the world’s population actively uses social media. With such an overwhelming number of users, social media is the ideal platform for advertising when launching your business. But for your brand to gain attention, it needs to have a formidable presence online. To make optimal use of social media, Read More
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COVID-19 has been an unprecedented crisis in the Indian markets with shutdowns and decreased customers’ stepping out of their houses. However, there is a silver lining. Indian government’s Digital India initiative ensured that businesses were already creating a digital presence when the pandemic hit us. Since the COVID-19 started, there has been a tremendous increase Read More
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Getting your company online, whether on social media or on a website, has myriad benefits. As per the estimated data of 2019, there are 1.92 billion digital buyers, and e-Commerce sales account for 14.1% of retail purchases worldwide. These statistics are mind-boggling, and companies need to up their digital marketing game to survive this cutthroat Read More
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eCommerce has been growing steadily ever since its conception. This year, due to the pandemic, there has been a boom in the realm of eCommerce. Any smart business would shift into a new business model that accommodates this new supply chain. But merely being available online is not enough to attract customers; eCommerce marketing strategies Read More
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Want to promote your product online or connect with the audience? The first approach that rings a bell is utilizing the numerous social media platforms. Social media marketing is a segment under the umbrella known as Digital Marketing. Strategizing your social media marketing can either make or break your brand image. Toffee – a digital Read More
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YouTube was formed in 2005 as a naïve idea of letting people share special moments with their loved ones. The idea exploded into a website that, now, has more traffic than search engines such as Bing, Yahoo, Ask, and AOL combined. With the freedom to express your views on a platform that reaches billions, YouTube Read More
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A successful digital marketing campaign is not just about the keywords. It is also about the different types of metrics that are clubbed together to guarantee a higher ranking of your business. The performance metrics measure your digital marketing strategies for understanding your efforts to drive organic search traffic to your website. Toffee, a top Read More
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When it comes to marketing an item to a business and a consumer, people make the mistake of considering marketing in both cases the same. While the basic idea of a B2B (Business to Business) and B2C (Business to Consumer) marketing is the same, the process is radically different. One is selling a product in Read More
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