COVID-19 has been an unprecedented crisis in the Indian markets with shutdowns and decreased customers’ stepping out of their houses. However, there is a silver lining. Indian government’s Digital India initiative ensured that businesses were already creating a digital presence when the pandemic hit us. Since the COVID-19 started, there has been a tremendous increase Read More
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Getting your company online, whether on social media or on a website, has myriad benefits. As per the estimated data of 2019, there are 1.92 billion digital buyers, and e-Commerce sales account for 14.1% of retail purchases worldwide. These statistics are mind-boggling, and companies need to up their digital marketing game to survive this cutthroat Read More
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eCommerce has been growing steadily ever since its conception. This year, due to the pandemic, there has been a boom in the realm of eCommerce. Any smart business would shift into a new business model that accommodates this new supply chain. But merely being available online is not enough to attract customers; eCommerce marketing strategies Read More
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Want to promote your product online or connect with the audience? The first approach that rings a bell is utilizing the numerous social media platforms. Social media marketing is a segment under the umbrella known as Digital Marketing. Strategizing your social media marketing can either make or break your brand image. Toffee – a digital Read More
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YouTube was formed in 2005 as a naïve idea of letting people share special moments with their loved ones. The idea exploded into a website that, now, has more traffic than search engines such as Bing, Yahoo, Ask, and AOL combined. With the freedom to express your views on a platform that reaches billions, YouTube Read More
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A successful digital marketing campaign is not just about the keywords. It is also about the different types of metrics that are clubbed together to guarantee a higher ranking of your business. The performance metrics measure your digital marketing strategies for understanding your efforts to drive organic search traffic to your website. Toffee, a top Read More
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When it comes to marketing an item to a business and a consumer, people make the mistake of considering marketing in both cases the same. While the basic idea of a B2B (Business to Business) and B2C (Business to Consumer) marketing is the same, the process is radically different. One is selling a product in Read More
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The technology is advancing at such a fast pace that one cannot even make use of one trend entirely before it becomes old news. With such drastic changes appearing in the digital landscape almost daily, the businesses need to up their digital marketing game to stay in trend. One missed chance can result in a Read More
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Almost all of us have smartphones these days, and the first thing we do before checking out a small business or service provider is to check their website and read the available reviews. Sometimes, we even question the authenticity of ventures without a website or reject the ones with poor reviews. In the digital world, Read More
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The coronavirus pandemic has brought about the complete shutdown of some services for days. The impact of the closures on every business has been enormous. Establishments, where people gather in large numbers, like movie theatres, restaurants, and other recreational facilities, have taken the biggest hit. Even the running businesses aren’t working at their full capacity Read More
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