It is always an exciting time when it comes to Google and the past month was no different. Google has been rolling out major updates at a commendable pace and there was a big batch of them…
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Marketing trends keep jiggling up and down in the market and a lot of trends go unnoticed by common folks regardless of their involvement with it. In case you may have noticed, emails…
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Bored of scrolling endlessly on your Facebook feed? Well, the majority of people are, and as it turns out, the news has finally hit the headquarters of Facebook Inc. Mark Zuckerberg is now prepared…
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Not sure if the advertisers should be upset or happy about the AdWords upgraded URLs format since it’s a forced migration. But the new possibilities are only adding to the already brilliant format.
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Online marketing has been the rage for quite some years now. It has made and broken many a company. Brick and mortar businesses are slowly shifting onto the online sphere in a bid…
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Technology has started taking precedence in every aspect of our lives and it hasn’t exactly spared marketing as eyeballs move further down the spiral of the digital contraption that is the internet.
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A/B testing involves two variants of an experiment’s subject (e.g. An ad-unit for example), that are subjected to a series of experiments by only making…
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In the online journey of buying a product, a buyer leaves a plethora of information behind to be scrutinized. AI’s powerful algorithm and self-learning help to predict…
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Google has made a major change in their product classification, in the process, changing some of their well-renowned product names and acronyms.
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Social media is probably the popular thing of the internet. Facebook, Twitter, and Instagram have been experiencing a surge of new users for years at this point.
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