On May 25, Google released a broad core update that impacted many websites’ search engine results pages (SERP). This particular core update was the latest in a series of updates in March 2018. The purpose of these updates is to improve the quality of the search results by rewarding high-quality websites and demoting low-quality websites Read More
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Time to celebrate the #6gloriousyearsoftoffee. Toffee Pvt Ltd has completed 6 glorious years in the digital marketing space and is venturing into the seventh year today! Every day since the inception of the company, we have worked towards reaching the zenith of success and prosperity. The motive has always been to ensure that we can Read More
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The conversion rate in digital marketing refers to the percentage of individuals that visit your website and take the desired action, such as purchasing a product or signing up for a service. The good news is that an increased conversion rate may be done in a variety of ways. Conversion rate optimization is a method Read More
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We hear about the reach of social media globally and how it can prove to be instrumental for businesses on their way to success. However, it also brings up the question if it is equally good for startups or small businesses. The answer to this question is definitely a Yes, and any business can take Read More
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As we look forward to the coming year, digital marketing has become increasingly challenging. Marketers now have to juggle burgeoning social platforms and increasing rules, automation, personalization, and the basics like PPC, SEO, branding, and UX. Keeping up with the ever-changing digital marketing trends certainly seem to be challenging, but it is essential to do so Read More
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PPC or Pay Per Click mode of advertisement is one of the most popular forms of advertising. Most people use this particular form and acknowledge that it is the best version. For any company to make headlines, particularly in the digital domain, marketing is an essential requirement, and this is something that many forget to Read More
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Your digital presence alone isn’t enough to capture customer attention and capitalize on more opportunities in today’s market. It will be difficult to get your investment back if your website isn’t professional, interactive, and user-friendly. Have you heard of companies hiring web agencies to develop their site and getting unsatisfactory results? Several times companies, especially Read More
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For any brand to build its supremacy, one of the most important concerns from its very inception to date has been how it manages its reputation. It is almost given that if the reputation is not up to the mark, automatically, people will not develop any trust or credibility on the same, and ultimately, they Read More
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Lead generation is the most crucial task for companies to remain afloat and earn revenue. However, lead generation is not easy, and it takes expertise to generate business leads online. One needs help from the experts. Particularly in the online world, a digital marketing agency can help you. An internet market marketing company uses several strategies to generate Read More
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The crux of SEO for digital marketing is generally considered to be keywords and the uniqueness of the content. Even though search engine optimization heavily relies on keywords and content, the technical aspect is equally important. In addition to providing the best search results, search engines are responsible for making sure the websites are well-optimized, Read More
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