Google Broad Core Update May 2022 SEO Impact

On May 25, Google released a broad core update that impacted many websites’ search engine results pages (SERP). This particular core update was the latest in a series of updates in March 2018. The purpose of these updates is to improve the quality of the search results by rewarding high-quality websites and demoting low-quality websites in terms of Google.

The Google has announced “The May 2022 core update rollout is now complete.” The announcement was followed by a set of new announcement.  However, before we proceed, let’s have a glance at the what the Google May 2022 broad core update is all about.

What are Google Core Updates?

Since early 2018, Google has been rolling out a series of core updates to make basic but important changes to its algorithm. While the company hasn’t released specifics about these changes, webmasters, SEO experts, and even digital marketing companies in India have advised focusing on creating high-quality content. So far, the changes seem to have had mixed effects; some websites have seen their traffic and rankings plummet, while others have seen gains.

Quick Facts About the Update:

Google’s May 2022 Broad Core Update is just around the corner! Here are the key things you need to know about the update:

1. It launched on May 25, 2022, at around 11:30 pm ET.
2. The update will take about one to two weeks to roll out globally. (It was completed within just 15 days)
3. Tremors for the rollout were scheduled on 26th May, 5th June, 7th June and more.
4. The rollout was completed on 9th June, 3:45 am ET.
5. The update will impact all types of content in all regions and languages globally.
6. The update is aimed to reward or promote great web pages. So, it’s not a reward.
7. Google did not specify what percentage of queries or searches will impact the update.
8. The May 2022 core updates from Google impacted Google Discover and other features, including feature snippets.
9. If this change hits your website, look at your content and see if you can improve it according to Google’s core update advice.
10. Google will periodically refresh this algorithm but may not always communicate those updates.

What Google has Mentioned in the Official Notification?

As per the Google update page, the performance of some pages may suffer in a core update. However, it doesn’t mean Google webmaster guidelines haven’t been violated, nor have they been subjected to manual or algorithmic action, as can happen to pages that violate those guidelines. Moreover, no specific pages or sites are targeted in a core update. Google further stated that the focus in the core update is instead focused on improving the way their system assesses content in general. Some pages that were under-rewarded may now perform better due to these changes. 

How Google Core Updates Affect Websites Worldwide?

Google core updates are significant from an SEO point of view. While their purpose is to improve the quality of search results, they can also significantly impact your website’s SEO. Here are three reasons why you should care about Google’s core updates:

1. A website’s ranking may change.
2. An online business may observe that its traffic has declined.
3. A website’s user experience may suffer.
4. One might need to make significant changes to the content and keywords
5. If you haven’t hired an SEO agency to assess the impact, you might have to consider hiring one seriously.  

Why Hiring an Expert SEO Agency is the Need the Hour?

Google’s core updates can make a website rank significantly lower than its earlier position. As the Google search engine is becoming smarter and more complex, it is not easy for online businesses to sustain traffic and hold on to high ranking. For instance, this particular update has impacted the content quality in the same way Google core updates target specific aspects of the search engine. Therefore, hiring an expert SEO is the need of the hour for every business.

Toffee Pvt Ltd, which its clients have recognized as the best SEO company in Noida, is ideal for businesses from all over the globe to hire to improve their SEO. They have improved the SEO ranking of businesses of all sizes in the last few years. So, without wasting any time, contact our experts now!