The user experience plays an important factor in increasing the number of visitors to a site. If a person comes to your site the type of experience they have will determine whether he wishes to engage with your site or not. A positive user experience can boost the credibility of your site however, on the Read More
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Irrespective of the industry you are dealing with, you should not ignore the vitality of digital marketing. Digital Marketing can bring you in contact with millions of business partners and potential clients and help you achieve your business goals. There are many digital marketing agencies that offer marketing services including social media marketing, search engine Read More
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There are many engagement indicators that you should consider in order to increase the visibility of your website. Impressions and reach are the two most commonly used metrics, particularly when it comes to social media networks. However, many get confused by the distinction between impressions and reach. Find out the definitions of these terms and Read More
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In today’s changing educational landscape, it is becoming more difficult to attract students or parents. This generation is digital-savvy, and can take into account many factors when choosing an educational institution. It is crucial that colleges, universities, and institutes improve their digital skills if they want to increase admissions. It is important to assess how Read More
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It is no secret that businesses find themselves in cutthroat competition to find a spot in top Google searches, and hiring an SEO company in Noida or their respective area or a competent digital marketing agency in India is considered the need of the hour. However, before you end your search for a professional SEO Read More
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Entrepreneurs, business owners, and tech-savvy individuals spend their time online for business promotion, branding, sales and revenue generation. It’s not a mistake to state that the internet is a parallel universe. Every time people need to purchase something, get information or take action, they reach out to grab the device in their hands. You have Read More
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Artificial intelligence is transforming the face of digital marketing strategies used by brands worldwide. Several brands are using different forms of artificial intelligence services to make digital marketing outcomes more effective and productive. Chatbots Chatbots are one of the hottest trends related to artificial intelligence that is completely transforming the face of digital marketing. In Read More
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On May 25, Google released a broad core update that impacted many websites’ search engine results pages (SERP). This particular core update was the latest in a series of updates in March 2018. The purpose of these updates is to improve the quality of the search results by rewarding high-quality websites and demoting low-quality websites Read More
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Time to celebrate the #6gloriousyearsoftoffee. Toffee Pvt Ltd has completed 6 glorious years in the digital marketing space and is venturing into the seventh year today! Every day since the inception of the company, we have worked towards reaching the zenith of success and prosperity. The motive has always been to ensure that we can Read More
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The conversion rate in digital marketing refers to the percentage of individuals that visit your website and take the desired action, such as purchasing a product or signing up for a service. The good news is that an increased conversion rate may be done in a variety of ways. Conversion rate optimization is a method Read More
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