The user experience plays an important factor in increasing the number of visitors to a site. If a person comes to your site the type of experience they have will determine whether he wishes to engage with your site or not. A positive user experience can boost the credibility of your site however, on the contrary, a poor user experience will lower the site’s credibility. With the help of a top web designing company in Noida, you can enrich the experience of the website visitors and get the top ranking for the website also.
How to Improve the UX of a Website
Responsive and Mobile Friendly Design
The design of your site should be responsive and mobile-friendly. A responsive site is a site that automatically fits the size of the screen device being used by the user. The responsive design of websites is among the primary factors to create a mobile-friendly website. If your site is mobile-friendly, then you’ll receive more visitors. This is due to the fact that most users use smartphones to browse the web. There are a variety of online tools that test the responsiveness of web design on the internet that you can utilize to evaluate the user experience.
Page Loading Time
The speed at which pages load is among the key elements that affect the user experience. When your website takes longer time to load visitors, users are likely to leave your website. Additionally, the time to load is proportional to SEO rankings. In simple terms, when a website is slower in loading, then its ranking is likely to decrease. Various factors impact the speed at which a website loads, such as the size of images, themes, and so on. In order to improve the user experience and conversion rates, you should take into consideration the page’s loading speed.
When you shop online, would you prefer to conduct transactions through untrusted payment gateways? No, definitely not. If you run an eCommerce website, you must make sure that all transactions made by your customers are secure and safe. The security of your website plays an essential aspect in ensuring safe transactions. If a website is equipped with SSL certification, it’s guaranteed for every safe transaction. If you are looking to enhance the user experience, it is recommended to get an SSL certificate for your website.
Add a Custom Search Feature
Many popular websites offer a custom search feature. It allows users to look for the content they desire on the site. If your website doesn’t include a search feature, visitors to your site have to search for relevant content manually. They will be frustrated and lose interest in your site. If you want to add this feature to your site, speak to a web designing company in Noida and ensure that the feature functions efficiently.
The Bottom Line
An excellent user experience not just improves the SEO score, but also improves the site’s credibility. Additionally, if your site offers a pleasant experience for the visitors, it will begin to see more visitors soon. You can connect with Toffee Pvt Ltd, a leading web designing company in Noida, and get the best UI/UX and website design services.