It is no secret that businesses find themselves in cutthroat competition to find a spot in top Google searches, and hiring an SEO company in Noida or their respective area or a competent digital marketing agency in India is considered the need of the hour. However, before you end your search for a professional SEO agency, it is essential to know Google ranking factors to get the best work through them.
A Google ranking factor is any element contributing to where a website ranks on Google’s Search Engine Results Pages (SERPs). There are over 200 Google ranking factors, and they can be divided into two broad categories: on-page factors and off-page factors.
SEO is important for ranking because it helps Google understand what a website is about and whether it is a good match for a given search query. Websites optimized for SEO are more likely to rank higher in Google’s SERPs.
There are two categories of SEO ranking factors: 1. On Page and 2. Off-Page. In the context of Google ranking, let’s learn more about these categories individually.
1. Quality content:
The quality of your content is one of the most important ranking factors for Google. Your content should be trustworthy, relevant, fresh, and readable – not keyword stuffed.
To ensure that your content is of the highest quality, ensure it is well-researched, well-written, and free of grammatical and spelling errors. Additionally, it should be appropriately formatted and easy to read.
2. Keyword placement:
You must insert your chosen keywords into specific places on your page, including the title tag, H1 & H2 headings, and URL. In addition, be sure to use them naturally in the body of the text and the first 100 words. Finally, don’t forget the meta descriptions—although Google doesn’t consider them in ranking, they’re still important.
3. Image optimization
Google image search is becoming more and more visual, especially on mobile devices. To optimize your images for SEO, assign short but descriptive alt tags that include your target keyword. Be sure to compress and resize your photos to speed up load times and make sure they add value to your content. If you can avoid using stock images and graphics, that will also help your ranking.
4. Niche expertise
Niche expertise is not only about the quality of your content but also the quantity and frequency of your quality content. For example, if you have been publishing high-quality content about a specific topic long, Google will likely see you as a credible and trusted source.
The “hub and spoke” method is a way for niche experts to attract a wider audience by creating focused and engaging content. This method involves creating a “hub” of content highly relevant to your niche and then creating “spokes” of content that branch out from this central hub.
Technical SEO factors
1. Page speed: The speed at which your web pages load is critical to your website’s ranking. Visitors are less likely to stick around if your pages are slow to load, so ensuring your website is as fast as possible is essential.
2. Mobile friendliness: More and more people are using mobile devices to access the internet, so ensuring your website is optimized for mobile is essential.
3. Website architecture: It refers to the structure of your website and how easy it is for users to navigate your site. A well-structured website will help search engines crawl and index your pages more efficiently, improving your rankings.
4. Core Web: Core web vitals are a set of metrics that measure a website’s performance and user experience. They include things like page load time, responsiveness, and stability.
5. Site security: Site security is important because it helps ensure that a website is safe for visitors. Websites secured with SSL certificates and up-to-date security measures are more likely to rank higher than those that do not.
The above-explained information makes it clear that Google’s ranking depends on various factors, and hiring an SEO agency is very important. Going with Toffee Pvt Ltd, one of the leading SEO agencies in Noida and one of India’s top digital marketing agencies, is recommended.