Why small brands are targeting social media more in digital marketing

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It’s not just a business, sure it’s meant to make profits but it’s not just a business. It’s a love affair, you’ve put your heart and soul into it, your sleepless nights and endless strings of mails. But the disappointment was always around the bend. You handled that disappointment and faced one more in just a matter of minutes, you are disheartened but not weak, so you don’t give up. Your investment is drying and your will is taking a toll, your product or service is your creation and you can’t see it lose the battle of grabbing the market by the core (But you know what comes here). You research and research a lot, you invest money in Social media marketing, your product stays at the third page of search results. You hire then fire agencies one after another until you find us, until you hear from us that “there never was a direct communication between you and the customers”. And then there is the big question: “What went wrong?” And the answer to that is: Social media marketing is not your traditional digital marketing, and in this era of smartphones and cheap data plans, almost every one your customer is on social media, you were just fishing somewhere else.

But why do you need to target social media more in digital marketing?


Marketing in its core is all about discovering customer needs, fulfilling those needs with superior customer satisfaction and in return you get a regular customer. But before all that, you need to find that customer and present them your product or service in such a manner that they have to try it.

Apart from print media almost everything is digital media: TVs, Mobile phones, Laptops. Digital marketing includes both internet marketing channels and non-internet digital channels. Internet marketing is a part of digital marketing and Social media marketing is a small part of internet marketing that has most of the potential customers.

Is it true that Digital Media has the wide scope and Social media has the limited scope?


Of course, that is true, Social Media Marketing is like a small lake on a remote island in the sea of Digital Marketing. But Understand it this way. You are out there fishing in the sea while most of the fishes like to hang out in a large lake on an island somewhere in the sea. So, social media marketing is like fishing in that lake. In any case, it is wise to search both the sea and the lake but never underestimate the potential of a lake that is in trend.

Here are some interesting statistics about social media:


  • Twitter has more that 313 million users.


  • 75% of male internet users are on Facebook as well as 83% of female internet users.

  • 81% of millennials check Twitter at least once per day.

  • 91% of Social Media Users Are Accessing Social Channels Via Mobile Devices.

  • 22% of the world’s total population uses Facebook.

  • 51% of Instagram users access the platform daily, and 35% say they look at the platform several times per day.

  • 2 million business use Facebook for advertising.

  • More than 56% of online adults use more than one social media platform.

  • 88% of businesses with more than 100 employees use Twitter for marketing purposes.

  • Blogging continues to grow, with over 409 million people viewing more than 23.6 billion pages each month on WordPress alone.

What are the advantages of using social media marketing for your business?

If done right, and Digital Marketing Agency  “toffee” can do it right for you, SMM can do a lot for your business than you can imagine. Following are few of the most important advantages of the endless list of benefits.

  • You can target platforms like Facebook, LinkedIn, Twitter, Instagram. Where most of the social media traffic is.

  • It’s a fast way to spread the word.

  • It’s good for SEO

  • A direct communication/interaction between you and customers can help you find out what they want.

  • You can target the traffic whose customer needs are aligned with your product/service.

  • social media will lead to real relationship building.

  • You can message your users and users are receptive to your messages.

  • Ads on social media allow targeting and retargeting.

  • Respond to problems immediately.

  • Your competition is social, why aren’t you?

But probably the biggest benefit of social media is that you can reach to your targeted audience and you can be engaged with them and can respond to them quickly.



There are 1 comments.

  • Hello ,

    I saw your tweets and thought I will check your website. Have to say it looks really nice!
    I’m also interested in this topic + have recently started my journey as young entrepreneur.

    I’m also looking for the ways on how to promote my website. I have tried AdSense and Facebok Ads, however it is getting very expensive.
    Can you recommend something what works best for you?

    I also want to improve SEO of my website. Would appreciate, if you can have a quick look at my website and give me an advice what I should improve: http://janzac.com/
    (Recently I have added a new page about Rockwall Investments and the way how normal people can make money with this company.)

    I wanted to subscribe to your newsletter, but I couldn’t find it. Do you have it?

    Hope to hear from you soon.

    Maybe I will add link to your website on my website and you will add link to my website on your website? It will improve SEO of our websites, right? What do you think?

    Jan Zac

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