Digital marketing agencies in India are excellent at detecting an upcoming trend, and just like them, we’ve combined a list of five upcoming digital marketing trends that will help you explore your brand awareness.
1. Video marketing
Even though almost 5 million videos are consumed per day, many digital marketing agencies are still on the fence about the use of videos in marketing. Creating a short, engaging video requires expertise and money and is one of the main reasons why video marketing is shunned.
However, come 2021, it’s expected that a person will spend at least 100 minutes a day watching advertising videos. While these videos will only be 2-4 minutes each, they’re likely to have a significant impact on the market. This is why it’s all the more necessary to have your video be one of them.
2. Influencer market
Many digital marketing agencies encourage brands to partner with influencers, and the reason for that is simple: influencers have a larger audience than a brand does. Influencers usually have fan followings that subscribe and buy things these influencers vet.
Partnering with an influencer can quickly help you reach a niche audience and be perceived as an approachable brand. The influencer market is only expected to grow as new social media applications are being launched. Most influencers are skilled in marketing and can also help redefine how the audience perceives your product.
3. Micro-moment market
Micro-moments are those moments where the user reaches their device to search, order or look up information. Marketing in these moments can easily capture the attention of your audience and encourage them to look more into your brand.
The most crucial element of this strategy is knowing when to advertise. Experienced digital marketing agencies in Noida can help you plan this strategy and beat the curve. Micro-moment marketing can easily give you an advantage if you start before the crowd.
4. Voice search
Even though content marketing will continue to dominate digital marketing strategies, it’s essential to explore voice. Voice SEO is focused entirely on the knowledge that people don’t speak the same way they write. Understanding this difference is the key to get ahead of the race. While the difference is difficult for a layman to understand, digital marketing agencies are experts in optimizing your brand for a voice search.
With Google optimizing their voice-search function, optimizing your website to voice search is the next step to get ahead of the competition.
5. Omnichannel marketing
Information overload is real and can be one of the reasons why you can lose potential customers. Omnichannel marketing is a strategy in which you divide the information you’re giving the customers on different social media platforms.
Instead of dumping information on the customer, you can post a snippet on your social media and then link the post to your website where they can get more details. The most significant advantage of this strategy is that it increases traffic on all your platforms.
Digital marketing trends are very much like social media trends – here one day, gone the next. This makes predicting the next trend and jumping on the wagon before anyone else necessary. If you wait to join a trend, your content will be lost in the millions of posts already available for the users to see.