Most users generally scroll through the entire page to get an idea of how long the article is before deciding whether or not to read it. This makes creating content for your website all the more challenging. Best digital marketing agencies usually recommend using visual content as a pathway to bridge the gap between providing more information while engaging your audience.
It is no secret that visual content is a lot more engaging than reading lengthy paragraphs, but using the same type of visual content can become just as boring for the user. Here are ten types of awesome visual content you should start using-
Two-three minute videos can help you create a better brand image. Instead of making long how-to articles about your brand, make short videos showing demos and tutorials.
Digital marketing agencies usually recommend using the best images when making social media posts. High-quality images and photographs can go a long way in engaging your audience and motivating them to visit your website.
Infographics or data-driven images are simple images that help you show statistics. They are easy to read, comprehend and share and can save space in your post. They can also help add colour and flair to your post.
Many consider using memes as a risky move when marketing, however memes, are fast becoming a language of their own. They’re easy to understand, simple to make and are incredibly useful when you want to make content a little informal.
You can commonly find screenshots when you’re scrolling through a how-to article, but they’re a lot more useful than that. You can use screenshots to highlight specific features of your website or software.
Adding quotes in huge fonts can help break-up a lengthy post. They also help in changing the tone of your article. Quotes can easily be used to highlight the essential points of your article.
Slideshows are a simple collection of images that can be used to tell your brand story. You can use them to share your growth, report statistics and walk your client through your product catalogue.
Adding an interactive is a simple method to have the user interact with you. This includes holding live-polls or quizzes where your customers can take part. You can also include a 360-degree view of your offices to help the customer understand how and where you work.
Most digital marketing agencies have brands partner with influencers to reach a wider audience. If you’ve partnered with an influencer, it can pay off to display their content on your website. This helps you reach more people and makes your brand look more approachable.
GIFs were once notorious for adding humour to web pages. Now you can use them to show a short 10-second video. GIFs can be used to display a short film highlighting features of your product with catchphrases that the customer will find easy to remember.
Instead of including all these types of content on a single page, you can easily play around with ideas and experiment. The best digital marketing agency will be able to bring the image in your mind to life. Visual content has the capacity to increase the traffic on your website; you just have to use them.