Category: Digital Marketing

Why are PPC strategies useful to promote a company?

Pay Per Click (PPC)ads, likewise known as cost-per-click ads, is a fast course for driving web traffic to your site. As a company owner, you can create advertisements around particular keywords as well as bid to have them displayed to customers…

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How to improve your internal linking strategy

When you open up a website, you see that there are two kinds of pages: main pages and the pages that are deep inside the site structure.Often the latter are better indexed and ranked, and this is because of an internal linking…

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